My primary strength lies in the ability to see and close the gaps between web presences and business goals.
I thrive making order from chaos. I like to straighten lines. I have an eye for pattern, a head for numbers, and an ear for a good turn of phrase. Clean process and smooth workflow are the only ways I know.
I’m a husband, father, and a dual citizen of Ireland and the USA. I have lived and worked in Europe and Asia, and I've travelled the world.
SEE WHAT I CAN DO
I offer a broad range of experience, spanning the fields of web marketing, design, development, and optimization.
I can ask and answer the questions that identify strengths and weak-nesses, and maximize the ROI of your website outlay.
I can define your primary goal funnels, and create the hypotheses that drive the tests that lead to more leads and more sales.
I can help you define and execute the most effective ways to plan, design, develop, deploy, and promote your content.
I can increase organic traffic by improving site health, defining and implementing a keyword strategy, and building inbound links.
I can research customers and define personas to ensure that business, technology, and user goals are all in balance.
I can organize your content and design navigation that maximizes usability and facilitates indexing by search engines.
I can analyze your copy for form and tone, ensuring it complem-ents your brand and maximizes conversion rates.
I can drive and steer in-house or outsourced teams, on projects from design and development, to SEO and copywriting.
A general overview of the things I do well, and how well I do them, relatively speaking.
This section should be read as a general overview. I've restricted the experience described to that which relates directly to the fields of web optimization. My complete work history can be found in my resume, available on request.
from 2012 to present day
I work with firms to improve their websites, most often for the specific purpose of meeting business goals.
Some services I've provided include:
from 2010 to present day
As part of the Product Management team I practice the diverse discipline of Lean UX Design and aim to balance business, technology, and users, in the creation of a unified User Experience across GlobalSign's web applications.
My responsibilities include:
from 2010 to 2012
For a couple of years I took responsibility for GlobalSign's global web properties, and steered an international team of in-house and outsourced developers on a range of projects from large-scale site redesign to motion graphics video production.
My main responsibilities included:
from 2009 - 2010
During my time at LOCO I laid the foundation for what has become the company's main content portal. The number of initiatives that involved learning new frameworks and technologies are too many to list.
In general, I could be found carrying out:
Interaction Design Foundation Member
User Experience Stack Exchange Contributor
Google Analytics Independent Qualification Holder
2010 - Social Media Marketing - Peter T. Paul College of Business & Economics
1999 - BSc Exercise Physiology - London South Bank University
Less a portfolio than a gallery of visual communication methods - a few examples of some techniques I utilize and the tools I use.
These examples are low resolution because the bulk of my work contains proprietary product information.
System maps allow for the easy visualization of large sites, applications, and collections of data. They are a key part of the site auditing process and an indispensable tool for information architects.
Cloud-based design tools like UXPin enable the creation of wireframes that are clickable. These can be shared with stakeholders and commented on in collaborative environment..
Because they contain more detail than a standard wireframes, high res wireframes communicate a developed sense of form and function without making any major stylistic commitments.
Interactive Sketching Notation is a mix of wireframing and interaction design. Simple yet efficient notation techniques allow for the capture of large amounts of information in an easy to read and understand format.
Invision is, hands down, the best tool for rapid, iterative, collaborative design. Visual assets of any fidelity, from iPhone pictures of whiteboards to highly-polished designs, can uploaded and linked together creating clickable experience.
If you're interested in collaborating on a project, use this form, or any of the contact information below, to get in touch with me.