Dennis Lees

User Experience
Web Analytics

Dennis LeesI'm Dennis Lees, an experienced web professional with a sterling work ethic and impeccable communication skills. I'm passionate about making the web a better place.

Personal & Professional Profile

Highly engaged web professional with solid experience in Web Content Management, Web Analytics, and SEO.

I'm an Irish citizen and US permanent resident currently based in New Hampshire, though I've lived and worked in Europe and Asia, and have travelled the world.

My goal is acquire sufficient experience to eventually take on a Content Strategist role, and to continually develop my strong personal interest in Information Architecture and the Semantic Web.

Technical Skills

Strong Web Analytics skills and solid experience in Conversion Rate Optimization through Data Mining and Multivariate Testing.

SEO skill-set includes Site Review, Keyword Research, On-page Targeting and Linkbuilding. Practiced in Local and International optimization.

Comfortable leading projects of all sizes and steering a distributed international team of in-house and external content creators.

Accomplished creator of web documents in xHTML/CSS and graphics/layouts in the Adobe Suite. Cross-platform computer literate and truly tech savvy.

Web Project Management




Information Architecture




Work Experience

UX Manager

GMO GlobalSign, Inc.

  • Period: January 2012 - Present
  • Job type: Full-Time

Responsible for the creation of a unified User Experience across GlobalSign's web properties, and informing the design process through qualitative user research.

  • User Research
    • Usability testing
    • Survey design
  • Information Architecture
    • Taxonomy development
    • Site and Menu Design
  • UI Design
    • Work between designers and engineers
    • Inform the design process

Web Content Manager

GMO GlobalSign, Inc.

  • Period: March 2010 - December 2011
  • Job type: Full-Time

GlobalSign is an SSL Certificate Authority. I'm responsible for their English-language websites.

  • Content Management
    • 4 International sites
    • Content creation & maintenance
  • SEO
    • 7 International sites
    • Success in highly competitive environment
  • Web Project Managment
    • Lead distributed international team
    • Manage external content creation
  • Web Analytics
    • Optimization through data mining
    • Campaign analysis and traffic monetization


Loco Sports, Inc.

Loco Sports is a sports event company for which I created and managed several web properties.

  • Design/Coding
    • Web & doc layouts in Adobe CS
    • Compliant xHTML & CSS
  • Content Management
    • Joomla, Wordpress & phpBB
  • SEO & SMM
    • On and off-site locally targeted SEO
    • Developed social media presence
  • Server-side Administration
    • cPanel, phpMyAdmin and mail management

Researcher / eMarketer

Warren & Morris, Ltd.

  • Period: Nov 2007 - Jan 2009
  • Job type: Full-Time
  • References: Arlon Chaffee

W&M is executive recruitment firm for which I carried out eMarketing and Research activities.

  • eMarketing
    • Designed, created, & analysed successful campaigns
  • Research
    • Profiled executives and companies
  • Web Maintenance
    • Basic content maintenance

Education & Qualifications


Whittemore School of Business & Economics

2010 - Social Media Marketing

This class examined Social Media as a marketing platform and culminated in the design and implementation of SMM strategies for 3 real-world brick-and-mortar businesses on the New Hampshire Seacoast.

London South Bank University

Class of '99 - Sport & Exercise Science

This undergraduate degree covered topics diverse as Exercise Physiology, Biomechanics, Sports Psychology, and Nutrition & Dietetics.

Google Analytics Qualified

2011 - Google Analytics Individual Qualification (GAIQ)

From the Google Conversion University site:

While Google Analytics is easy to use for beginners, it's also a very powerful tool in the hands of knowledgeable users. Google Analytics Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same.

User Experience Stack Exchange

Active contributing member

User Experience Stack Exchange is a question and answer site for user experience researchers and experts. It's built and run by users as part of the Stack Exchange network of Q&A sites.

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